Category: Content Marketing

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How to Boost Traffic with Visual Content Marketing Strategy

Content Marketing Strategy for Brand Building

Experts say that visual content marketing or colored visuals increase the chance of someone reading a piece of content by at least 80%. Additionally, content with relevant images gets more views there any content without relevant images. So you need to start seeing the importance of visual content marketing as soon as possible.

Start using visual content in your content

Content Marketing Strategy

You need to use images across your blogs and posts as per Sachin Gupta to get maximum engagement from every article. You need to ensure that you place an appearance at the beginning of your essay. It can be an image right after the headline. If you want to spread your photos across the article, you should place at least one picture every 350 words. When you apply images across the paper, your readers can get some breathing space, making the article easy to read.

Use different types of images

Digital marketing consultant in gurgaon

The best digital marketing consultant suggests that there are different visual content types, including graph chart screenshots, custom images, and stock images. Some photos can convey the information or make a point, while others can be used as an aesthetic element. 

Get the optimum value from your custom images by adding the logo

Optimize Images to Boost Content Marketing

You need to ensure that you add your logo to the photos or graphics while investing in them. When these images get reposted or used on different blocks, you can get free advertising. As the images created for a specific niche get reposted within that niche, you can automatically reach your target audience.

Ways to boost traffic with visual content marketing strategy

Create some posts that stand out

Some posts that stand out

You need to ensure that you create posts that stand out in some way while you are using any social media, or else they will get lost in the user’s feed. Depending on the platform, you need to use line breakups emojis or frequent fonts. You need to keep it tasteful and not overdo it, of course, or else you will be at the risk of alienating the followers.

Create some connection with your posts

Some connection with your posts

While investing in content marketing, you need to ensure that your users get attracted to what you post. You probably have several personas developed that reflect your customer’s lifestyle desires and buying habits. If you do not, you are missing out on some essential things. You need to contact your customers and ask them why they have purchased the products and how they use them. It would be best if you also observed the way your customers use products. Above all, you create a persona about how the person engages with the products from the information that helps you stand out in the crowd.

Take advantage of user-generated content

Advantage of user-generated content

You want to make this part of your visual content marketing strategy if your brand is in a position to request or get user-generated content. You must ensure that you reward star fans if you have some loyal customers Hoosier brand as something unique, and they sent out content out of the blue. You can revert them with recognition shares, repost, and tweet. You can also take them to the forefront and encourage more users. You can also organize some discounts giveaways and various offers to incentivize the users.

Consider about videos

No doubt we have just spoken about images and images, but you should not forget that video is a big part of visual content marketing strategy. Whether it is in articles or on social media, videos can significantly impact the users. For example, suppose you are running a B2B company. In that case, it is undoubtedly worth knowing that 50% of the users watch business-related YouTube videos once a week at least, and 75% of the employees watch videos related to the work at least once in a blue moon.

Videos work perfectly on landing pages, social media platforms, and blog posts. You can share different videos on Instagram, Twitter, and Facebook. These videos can be about anything. For example, you can have better informational clips that provide users with a video tutorial or create inspirational stories that help develop a connection to your brand. You can furthermore engage with the target audience by answering queries or uploading the conferences that are packed with incredible value.

Ensure that the content is accessible to those like

Content is accessible to those like

A perfect visual content marketing strategy generally relies on providing value to your clients in big-sized chunks. Information is also easy to process visually, making it more attractive to your target audience. You have to weave images into your content and social media posts in a way that captures attention and also creates a connection to capitalize on this.

Hence these are some fantastic ways the most traffic with visual content marketing strategy.

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9 Effective Tools for Writing Compelling Content for SEO

In today’s world, unique content, telling stories, providing solutions, and create an experience is what people require today, which has led the focus of bloggers, marketers, brand, and writers to create contents that provide value to them.

Writing online content is not just what you have got to say, but it is also essential the audience can find the content written by you.

For that to happen, you need to create SEO-friendly content. Your content might have the most incredible insight to share with your audience, but it will be of no use if they are not able to find your post.

While writing the content, be sure to use the following tools, and you will be able to create SEO optimized content that your audience will be able to find them on Google easily.

Wondering where to start looking for these tools?

Start right here.

1.) Scoop.it

For SEO copywriters, content curation is imperative. The curative platforms allow you to go through relevant content, curate ideas, and efficiently organize all the data. 

2.) SE Ranking

Similar keywords are used by the webmasters instead of using in-depth keyword research methods. This tool can help you know the synonyms and make your titles more attractive for search engines. For searching for the unique and new long-tail keywords, this tool is perfect.

3.) Co-Schedule Headline Analyzer

This tool offers to analyze your headline and score its overall quality is between 1 to 100.

Along with it, also checks the length of the word and character count and show a preview of how your title will look when you search it in Google or Email subject lines.

4.) Emotional Marketing Value Analyzer

This tool is a free content dynamo that will help you to target the audience emotionally and intensely. 

An Emotional Marketing Value Score (EMV) is provided once the tool analyzes post titles or Email subject lines.

An EMV score percentage will be provided once you copy and paste the title into the text area.

5.) Top Aussie Writers

If you are feeling insecure about your SEO content writing skills, you can take the help of professionals. There are many websites like Topaussiewriters.com, which will provide you the service of some of the best professionals in the field; you just have to give the information and select the writer that will do the job.

6.) Portent’s Content Idea Generator

Using Portent’s Content Idea Generator is a cakewalk, and its chalkboard background makes it more engaging visually.

You just have to have to enter the subject on which you want to write, and you will get a unique idea for your blog post. If you don’t feel right it, you can just refresh the subject and get a new title.

It will provide you twenty new additional titles as well as the writing tips.

7.) Hubspot Blog Topic Generator

In the marketing world Hub spot is one of the most prominent blog topic generators as it is simple to use, and you just need to type the three keywords you want to work.

Compare to other SEO tools, Hub spot allows you to get five possible headlines, and the difficult job will be to choose among them that will be suitable for your blog.

8.) Word2Clean

Many of the writers find this SEO tool beneficial even though it is a basic tool. The primary purpose of Word2Clean is to convert a text file to a clean HTML file. Having a clean HTML to work is a prerequisite for success, whether you are writing ebooks or uploading blogs post online.

9.) LinkBait Title Generator

To generate a catchy topic line LinkBait Title Generator is used. All that is needed to input your subject, and you will get a huge list of topic suggestions, some of which will make you giggle. 

It is an essential, high-quality, and engaging content created by the writers that people love to read and share. For this to happen, you can use content writing tools as they simplify your job and help you to write well-researched, easy-to-understand, grammatically correct, and exciting content for people.

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How to Reduce Website Spam Score to Get SEO Rank High

Before finding the solution of reducing website spam score, it is more important to understand that what is website spam score? Well, the spam score is a parameter or representation of percentage that defines whether the website needs to be penalized or banned by Google or not. A spam score is determined by a large number of factors including content, email document, DNS based checks, header fields of the message, etc. There are three categories under which the spam score falls. If the space score falls between 1-30%, it is considered as Low, whereas if it falls between 31-60%, it considered as Medium, but if it falls between 61-100%, it is considered as High. Each of these score categories defines how good or bad the website is performing.

There are a few reasons that improve the Spam score if you will understand them. You can easily reduce the website spam score. Some of the points to remember are:

  • Relevant Backlink Creations
  • Allowing Backlinks from Reputed Websites
  • Don’t Indulge into Web Scraping Activities
  • Use Unique Content Strategy
  • Valid Clicks
  • Positive Feedback of Visitors
  • Low Bounce Rates
  • Publishing Non-Violent Content

To avoid spamming score, it is important to work on the above-mentioned areas, it will help you to improve the current spam score of the website. Other than these areas, here are some important measures to control spamming such as follows:

Allow Backlinks Only from High Authority Websites – Quality is always a concern for a website, be it any content, image, or link, therefore make sure to have backlinks from high authority websites only.

Make Sure to Have Relevant Content for Web 2.0 Links – There is a myth of collecting “n” numbers of backlinks from web 2.0 websites, but if those backlinks are not good enough they may gradually increase harm your website instead of boosting it. So, make sure to have relevant content and instead of poor quality of backlinks. This will eventually help the website to have perfect content marketing results.

Don’t Generate Automated Traffic to Your Site – There are short cuts to bring bot traffic to the website very easily. It’s not only the shortest way to generate traffic and boost the website. But, in the long run, it can also fall into spam websites and Google can easily catch it.

Don’t Publish Contents Carrying Nudity, Violence, and Objectionable Topics – As Google considers such contents as spamming ones, therefore it never allows the website to rank or have traffic with such contents or keywords. Unique content doesn’t mean working on objectionable content and generates traffic over the website. It is always better to be safe and away from these subjects.

Check Spam Score Using Reliable and Paid SEO tools – There are numerous paid and reliable SEO tools that help businesses to check their current Spam Score and accordingly work to reduce spam score.

These are some of the best strategies that can secure your website from a high spam score. Better try these strategies instead of looking for some short cuts. These will certainly bring you optimum output and you will have better traffic over the website. Apart from applying these proven strategies, make sure to go through all the points to remember steps to have fruitful organic SEO results.