Before finding the solution of reducing website spam score, it is more important to understand that what is website spam score? Well, the spam score is a parameter or representation of percentage that defines whether the website needs to be penalized or banned by Google or not. A spam score is determined by a large number of factors including content, email document, DNS based checks, header fields of the message, etc. There are three categories under which the spam score falls. If the space score falls between 1-30%, it is considered as Low, whereas if it falls between 31-60%, it considered as Medium, but if it falls between 61-100%, it is considered as High. Each of these score categories defines how good or bad the website is performing.
There are a few reasons that improve the Spam score if you will understand them. You can easily reduce the website spam score. Some of the points to remember are:
- Relevant Backlink Creations
- Allowing Backlinks from Reputed Websites
- Don’t Indulge into Web Scraping Activities
- Use Unique Content Strategy
- Valid Clicks
- Positive Feedback of Visitors
- Low Bounce Rates
- Publishing Non-Violent Content
To avoid spamming score, it is important to work on the above-mentioned areas, it will help you to improve the current spam score of the website. Other than these areas, here are some important measures to control spamming such as follows:
Allow Backlinks Only from High Authority Websites – Quality is always a concern for a website, be it any content, image, or link, therefore make sure to have backlinks from high authority websites only.
Make Sure to Have Relevant Content for Web 2.0 Links – There is a myth of collecting “n” numbers of backlinks from web 2.0 websites, but if those backlinks are not good enough they may gradually increase harm your website instead of boosting it. So, make sure to have relevant content and instead of poor quality of backlinks. This will eventually help the website to have perfect content marketing results.
Don’t Generate Automated Traffic to Your Site – There are short cuts to bring bot traffic to the website very easily. It’s not only the shortest way to generate traffic and boost the website. But, in the long run, it can also fall into spam websites and Google can easily catch it.
Don’t Publish Contents Carrying Nudity, Violence, and Objectionable Topics – As Google considers such contents as spamming ones, therefore it never allows the website to rank or have traffic with such contents or keywords. Unique content doesn’t mean working on objectionable content and generates traffic over the website. It is always better to be safe and away from these subjects.
Check Spam Score Using Reliable and Paid SEO tools – There are numerous paid and reliable SEO tools that help businesses to check their current Spam Score and accordingly work to reduce spam score.
These are some of the best strategies that can secure your website from a high spam score. Better try these strategies instead of looking for some short cuts. These will certainly bring you optimum output and you will have better traffic over the website. Apart from applying these proven strategies, make sure to go through all the points to remember steps to have fruitful organic SEO results.