Every age group is highly involved with today’s trending social media platforms, no matter you are a business tycoon or a celebrity, social media engagement has become more like a habit to all of us. And it becomes more important when you are a celebrity, after all it helps you to reach out your fans easily. The easy reach out on social media platforms help celebrities to have a good emotional connection with their fans, but at times it even becomes risky for celebrities. There are times when the celebrities goes through the tough times and they faces lot of internet trolls. Thus, celebrities can protect their celebrity status by availing the service of online reputation management. It is one of the best services at present time that helps celebrities or VIPs to have a perfect balance between personal and professional and especially over internet. Before you get excited about this service, you need to understand what is ORM?
What is Online Reputation Management?
Well, as the name says, online reputation management, it is all about managing or handling reputation of a person or brand over internet and social media platforms. It includes handling negative reviews, re-tweets, comments, and posts. It also takes care of digital privacy and manages attacks from big groups and other followers. These are some of the amazing benefits that VIPs and celebrities can avail by hiring the best ORM service provider. Before you hire any professional make sure to ask how it works, then only you can take the call whether it is fine or not.
How does ORM work for Celebrities?
There are four core processes through which ORM performs, such as follows:
Monitoring: Social Media platforms are the first and foremost target that professionals go through. It is because of the grand success and limelight of celebrities over internet. Though, internet is the best platform to easily reach out to fans, but simultaneously it is dangerous and unpredictable for them. A small hint or fake news can destroy the entire career of the celebrity, thus it is important to monitor all social media platforms to get secure the celebrity status over web.
Reacting: It is a procedure that keeps the good connection between you and your fans. There might be thousands and thousands of reactions are there on your account and it is not possible to go through each of them and give reaction on them. Thus, there is an inbuilt tool available that finds out which mention is positive, negative or influential one. Once you easily identify them, you just need to leave a reaction depending upon the post and handle the influential one nicely to keep the celebrity status secure. In this way, reacting process helps the professionals to manage the online reputation nicely.
Proactive Strategies: This kind of an activity that celebs perform and post it on social media, in return the social media account gets flooded with number of comments, posts, and reactions. And the intend is to grab the attention of the fans and make them feel great. But you need to be careful because there are chances that the activity can take you on heights, but if it is not liked by the opponent, they will let you down for the same. In such a case, you need to react politely. This will again enhance your image over web. As the main aim of proactive strategies is to share your belief, upcoming plans, shoot, and so on therefore it is really important to stick on them positively and react normally.
SERM: Search engine reputation management is the last process of ORM that certainly helps the professionals to take out the benefit for the celeb. As search engine pushes the highly ranked searches over the first page of search engine be it positive or negative, therefore in this process it is important to push down all negative information or remove fake news so that it can’t overpower the real personality of the celeb. If it won’t get down, the opponent will make its best use and destroys the image of the celebrity. Hence it is important to be careful while handling this process. It can either make it or break it.
Each of these processes helps the celebs to have the good reputation over social media as well as search engine. As celebs on their own can’t handle this technical chore, the only solution is to hire the reputed Online Reputation Management service providers and have the best ORM solutions. After hiring the professionals, you need not to worry about your fake portrayed image over internet or social media platforms as the ORM professionals are there to help you for the same.
Once you hire the ORM professionals they will go through your all social media platforms and search engines and depending upon the current celebrity status, they will plan everything further to proceed with. They will form different strategies keeping in mind the existing reputation and accordingly implement the reputation management strategies. Gradually they start observing the growth of the online reputation and accordingly plan rest of the strategies. Meanwhile they will also look at your further posts that you are going to posts and they will even guide you how it can be even better. In such a way, they will handle your ORM and assure you to bring you best solution for all flaws.
To find the best ORM service provider, you need to go through the profile for the service provider or previous client’s reviews and successful projects. In this way, you can find how well their team can work on your ORM. Once you find that two or three are the best service providers, ask for the best quote. After finding the quotes from all companies, you need to find who have the best reputation among the online market and then calculate its profile, quote, reputation and number of successful projects to hire the service provider. In this way you can easily reduce your worries by handing over the project to them and just relax.